NEWS WATCH

Bucherer Blue Editions : when the big brands go for blue

25 October 2016

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Founded in 1888 in Luzern, Switzerland, Bucherer appears as an absolute reference in terms of watch & jewellery store. Buyers from all around the world make head to Bucherer’s numerous points of sale to purchase their long-sought timepiece. Since its founding, the company has grown impressively and employs today no less than 1’600 people across Switzerland, Germany, Austria and of course also in Paris where the largest watch store in the world was inaugurated in 2013 over more than 2’200 square meters! So when Bucherer decided to launch its Blue Editions all the big watch brands quite naturally accepted the invitation.

The purpose of the Bucherer Blue Editions is to propose an exclusive collection of watches featuring the famous dark-blue colour of the Bucherer logo. The following nine prestigious brands took on the challenge with the greatest concern to propose a series of 14 exclusive watches: Audemars Piguet, Chopard, IWC Schaffhausen, Jaeger-LeCoultre, Longines, H. Moser & Cie., Panerai, Piaget and of course the home-grown brand Carl F. Bucherer. Three brands decided to go for ladies creations and we’re delighted to present them to you here below. Oh, and because the remaining Blue Editions for men are also crazily stunning, we’ll of course list them for you too! All the Blue Edition models are exclusively available as of now in the Bucherer boutiques.

– Jorge S. B. Guerreiro

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AUDEMARS PIGUET ROYAL OAK

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Not surprising that blue suits the legendary Royal Oak so well since this was also the original dial colour chosen by its designer Gerald Genta for its launch back in 1972. From the three spectacular models presented by Audemars Piguet for the Blue Editions, the diamond-set ladies model would be just perfect for us. CHF 31’400.–

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CHOPARD HAPPY SPORT

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Chopard jumped enthusiastically on Bucherer’s proposal and saw in it the perfect opportunity to rethink its emblematic ladies watch, the Happy Sport, and to enhance it with enchanting blue elements. Unsurprisingly, the delightful brand signature remains in the bunch diamonds that freely and joyfully bounce around the dial. CHF 5’990.–

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THE LONGINES MASTER COLLECTION

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The anniversary watches of Longines’ Master Collection have decided here to put on their nicest Bucherer blue suits to enter with charm and elegance into the Blue Editions. The same watch model is proposed with a 40mm diameter for men, and with a 36mm diameter for ladies. CHF 2’400.–

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BUCHERER BLUE EDITIONS MEN’S COLLECTION:

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