Iris Apfel, TAG Heuer’s new muse

4 October 2016


TAG Heuer’s new muse isn’t hiding behind anything: she’s 95 years old! Yes, you guessed it – we’re talking about the one and only Iris Apfel. The Swiss watch brand timed the launch of their new Link Ladies collection perfectly with New York Fashion Week. And who better than our utterly delicious Iris to help out? The announcement went live during the Monse SS17 fashion show.

Immediately identifiable by her short white hair and oversized round glasses, Iris Apfle is without a doubt, a true style icon. Quick flashback: before retiring in 1992, Iris was an interior designer for the rich and famous – she even gave The White House a refresher. Over time, she has accumulated quite the collection of designer clothes and accessories – a collection so impressive that it was exhibited at the Met in New York in 2005.


Since, Iris became a real It Girl: she models for Citroën cars and launched her own collection of socks with Happy Sock… let’s not forget about the men’s underwear line, too! She’s such an icon that she even has her own emoji.

Nothing stops this power woman – just look at her teaming up with TAG Heuer. We’re wondering when we’ll see an Apfel watch…

– Jorge S. B. Guerreiro


But seriously, who sat her next to blogger Bryan Boy – that wasn’t very nice! 🙂

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