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Parmigiani Fleurier, the Montreux Jazz’s chosen partner

4 August 2016

PARMIGIANI-FLEURIER-MONTREUX-JAZZ-FESTIVAL

The Riviera, the panoramic views, meeting up with friends, new music discoveries and excellent acoustics are what make the world renown Montreux Jazz Festival a great success year after year. This year, the MJF celebrated its 50th anniversary, as well as the ninth consecutive year partnered with Parmigiani Fleurier, the independent luxury watchmaker.

Every year, the exceptional event is held in Montreux, on the banks of Lake Geneva. Claude Nobs, the founder of the MSF, called it a “festival of friends”. He was passionate about music and people. Musicians flocked to Montreux to stay in Claude’s chalet every year as an escape and jumped at the opportunity to seek inspiration gazing out over the lake. Despite the minimal budget and lack of paperwork, reputed artists would hop on a plane with just a call from Claude Nobs. From the very beginning, the stunning location and the larger than life personality of the founder himself was what attracted the artists to the festival. Deep Purple even dedicated Smoke on The Water to Claude Nobs following a fire in the Montreux Casino in December 1971. The fire was the catalyst for the expansion of the infrastructure which was already struggling to cater for the ever-growing number of festival-goers. Since, an auditorium for 4,000 people with exceptional acoustics has been built on the lakeside.

Although it all started with jazz music, today, the Montreux Jazz Festival is a musical melting pot that seduces music lovers of all sorts. For the 50th edition we were treated to an array of shows from Deep Purple to Woodkid and Lou Doillon.

But let’s come back to the MJF’s partnership with Parmigiani Fleurier… It is a celebration of artistic excellence and Swiss tradition tying together music and fine watchmaking. The brand welcomes customers, friends of the brand, journalists and artists in a VIP area overlooking the lake where champagne flows freely and where their precious timepieces adorn the walls of glass vitrines. It’s a perfect way to communicate about the brand and share musical memories.

Since kicking off the partnership in 2007, Parmigiani Fleurier gifts a timepiece to an artist every evening throughout the festival. This year, it was a special edition of the Tonda Métro. 20 Tonda watches were produced: 10 40mm Tonda Metrographe for men and 10 33mm Métropolitaine watches for women, some of which are available at your local retailers.

Parmigiani-Fleurier-montreux-jazz-tonda montreux-jazz-festival-poster

Parmigiani Fleurier’s 2016 special edition is a royal blue. The azure dial has fine grooves to emulate the look of a vinyl record, also aligned with the MJF 50th anniversary posters. The look is finished with a Hermès alligator bracelet. Yes, the infamous Parisian brand provides the Parmigiani bracelets and the watch also has the words “Montreux Jazz Festival – 50th Anniversary” engraved on the back of the case. It’s a beautiful piece of memorabilia as we impatiently await June 30th 2017 for 51st edition of this outstanding musical.

Parmigiani Montreux Jazz Kalparisma Agenda Parmigiani Watch HerParmigiani-Fleurier-macha-vananty-montreux-jazzWearing a golden rose Parmigiani Fleurier Kalparisma Agenda, with a red Hermes bracelet.

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1 Comment

  • Reply kattwinson Tuesday December 13th, 2016 at 02:03 PM

    wow it is really chic. I like the red straps.

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